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Red Ribbon Week

This Campaign is now the oldest and largest drug prevention program in the nation reaching millions of young people during Red Ribbon Week, October 23-October 31 each year. The Red Ribbon Campaign was started when drug traffickers in Mexico City murdered Kiki Camarena, a DEA agent, in 1985. This event began the continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of drugs. The mission of the Red Ribbon Campaign is to present a unified and visible commitment toward the creation of a DRUG-FREE AMERICA.


The Cape Fear Teen Health Council has participated in Red Ribbon awareness activities in partnership with the public schools for several years. Last year we sponsored an idea contest and issued informational CDs with prevention resources to all schools in Brunswick, New Hanover, and Pender Counties. Each school created their own unique substance abuse awareness campaign. Winners for the best campaign were selected and prizes such as videos, banners, books, stickers, and other educational materials were awarded.